Team Effort is a product line inspired by Viola Hastings, the main character from the 2006 movie She’s the Man. The collection features three different mini cereal snacks designed to give soccer players a quick burst of energy. The snacks come in three flavors: pepperoni pizza, cotton candy, and gouda cheese.

Viola’s story is integrated into this product through both the theme and the individual flavors. Viola loves soccer, so naturally a pre-game snack designed for soccer players is something she might buy. However, the product story goes deeper than just her love of the beautiful game. Each flavor is associated with a specific turning point for Viola where her two personalities (herself and her girlfriend-dumping, pep-talk giving, accidental fistfighting alter-ego as her twin brother) come into conflict.