Creative Juices is a campaign initiative developed for Open Quote Creative, a design agency in Lynchburg, Virginia and associated with Liberty University. The idea behind this campaign was to create both a tangible and unique leave-behind item that could function as a business card or fun reminder about the agency for clients, and as an advertising tool on social media platforms for the general public.

The campaign draws from OQC’s brand elements, photography style, and colors, and abides by the agency’s style guide, while maintaining its own unique sub-brand qualities through special illustrations, a new wordmark, and its own specific verbiage. After finalizing and printing the designs, the team shot a series of campaign images to launch the product digitally, which can be viewed on Instagram and Facebook @openquotecreative.