Market Haus Coffee Co. is an eclectic piece of German heritage deep in the Texas hillcountry. This coffee shop seeks to provide a genuine German atmosphere for Gruene’s older tourist demographic, featuring Gothic architecture and modern southern ambience that combines European tradition and Texas settler pride. Market Haus’s branding approach is bold and simple while also remaining both classy and elegant, adding a touch of modernity to the authentic German experience the small town of Gruene has to offer, and this identity embodies those values and aesthetics visually to meet the target audience right where they’re at.