Badlands Coffee Co. is a unique and lively experience for the free spirit in all of us. Featuring colors and typefaces inspired by the Wild West, this coffee joint is sure to be on any wanderer’s to-do list.

Badlands needed a brand that reflected their values of resilience, cultural authenticity, and old-fashioned hard work. As a result, this identity relies heavily on snake imagery. Snakes are emblematic creatures in Southwestern folklore that symbolize transformation, vitality, and a connection to the region’s diverse cultural heritage. The snake also intertwines with the coffee shop’s market positioning, suggesting a dynamic and rejuvenating experience for its patrons. The logo family and accompanying visual identity firmly communicate Badlands Coffee Co.’s cheerful and easy-going aesthetic yet remain intriguing and memorable in the mind of the consumer.